I’m a UX/UI designer and researcher with a background in journalism, photography and various marketing roles. With a love for things that are not only visually appealing but also user-friendly, I’m passionate about how research and psychology can improve and impact design decisions.

I am the UX Specialist on the Web Strategy team at the University of Washington (UW). In my role, I work on numerous website designs and redesigns, creating user-friendly platforms for both users and website maintainers. Since joining the university, I’ve contributed to redesigns for various units, ranging from Campus Community Safety to the Office of Academic Personnel, bringing their sites onto the WordPress theme developed and maintained by my team. Quite recently I was a part of the team that helped redesign and launch our new university homepage. To support my work, I created and regularly update a documentation website that digital marketers across the UW can leverage to achieve their own digital communication goals.

A former UW graduate, I hold a Master of Science in Creative Writing – Poetry from the University of Edinburgh and leverage the workshopping and collaborative skills that I honed in it in my project work every day. I have had my work published in multiple literary magazines and in 2022, I was shortlisted for the Grierson Verse Prize.

Outside of work, I enjoy exploring the outdoors, traveling, and creating in general—whether it’s behind the lens of my camera or writing prose and verse. I also spend a lot of my free time throwing a ball for my rather ball-obsessed dog, Janet.

Hi there!

Shelby Schumacher headshot